Your January Content Guide

The New Year is a chance to start fresh and set ambitious goals. Use this guide to create strategic, high-performing content. Let’s kickoff strong!

1. Focus on original content. Original content is shoppable content that YOU create, like photos you take, reviews, recipes, and more. Post original, shoppable content for your blog and social media leveraging all of Collective Voice tools.
2. Reach shoppers across all platforms. Take advantage of each of your channels including blog, Instagram, Facebook, Pinterest, and more. This allows you to maximize touchpoints with readers, as we know it takes someone 7 times to see something to act on it.
3. Identify high converting retailers and brands, and build single retailer stories around those such as ‘My Alo Yoga Favorites’ or ‘The 5 Must-Haves from Ulta Beauty.’
4. Repurpose and refresh content. If a post from 2022 received great traction, update and re-share it. Or, expand on that content theme and share across channels.

• Working out 
  • Athletic pants (top-seller!)
  • Leggings
  • Socks
• Boots 
  • Chelsea
  • Ankle
  • Cold Weather
• All things cozy 
  • Cardigans (consistently trends)
  • V-neck sweaters
  • Slippers
• Fresh beauty 
  • Facial skincare – try clean beauty!
  • Lip
  • Cleansers

• Walmart – up to 18%
• Ilia Beauty – up to 20%
• SSENSE – up to 18%
• Outdoor Voices – up to 25%
• Stanley – up to 20%

See more high commission retailers here.

• Resolutions by Category: Fashion, Wellness, Home, Beauty Goals 
• Healthy Recipes to Jumpstart 2023
• Office/Home Refresh
• 5 Trends to Try in the New Year
• Workout Gear to Kickstart 2023