What Is a Digital Creator?

Are you an active social media user? If the answer is yes, chances are you’ve come across the term “digital Creators” or “content Creators” on a regular basis.  Maybe you have friends in this booming social ecosystem or are thinking about becoming part of it yourself and you’re perhaps feeling overwhelmed figuring out where to start. If you’re curious about the various types of content Creators and are eager to understand exactly what is a digital Creator, let’s dive in.

The answer is simple. A digital Creator is someone who creates, produces, and shares content in the digital world. Though it’s pretty straightforward, the term can encompass a wide variety of concepts in the social media world. Additionally, digital content can be shared over a variety of platforms and take many forms, from photos to videos and even podcasts.

If you’re interested in producing digital content, or building a career from your digital content, read on as we uncover everything you need to know about the world of digital Creators. We’ll highlight what they do and how different social media platforms change the game. And, of course, we’ll cover your options for turning digital creations into a blossoming career.

What Is a Digital Creator vs. An Influencer?

You might be thinking, isn’t “digital Creator” just another phrase for influencer? If so, you aren’t alone. People often use the words interchangeably. While the two titles do share many similarities, there are key aspects that set them apart. So, what is a digital Creator versus an influencer?

The distinct difference is the intention behind their work. Digital Creators focus on creating and sharing engaging content that entertains, informs, or educates their followers. Many digital Creators are well known for their high-level creativity. Many digital Creators focus more on a niche subject matter, or are more interested in producing creative content, than gaining a social media following. 

On the other hand, influencers’ main focus is to influence their audience and build an online following. They’re often regarded as tastemakers and trendsetters, and help guide their audience’s purchasing decisions on topics like skincare, home goods, and fitness, and more. 

It’s important to note that the two concepts regularly overlap, as many digital Creators have large audiences that they influence greatly, while many influencers focus on creating high-quality digital work that shows off their creativity.

What Does a Digital Creator Do?

Although you may now understand the concept, it can be surprising to some that this is a job that can earn a lucrative income. But like any job, it has its challenges, especially because of how quickly the digital world is evolving. New platforms, ways of sharing, and social trends are emerging all the time, impacting Creators’ content and strategies.

While the exact day-to-day facets of the role can often vary, a few things remain constant—at least for now. And that’s what we’re here to talk about. So, what does a digital Creator do? First and foremost, they create their own original content. Their unique perspectives and high-quality materials in particular help them stand out. They then share this content across various online outlets, such as Instagram, TikTok, and even their websites.

However, the end goal of a Creator can vary. Some people use their content to entertain the public and make them laugh. Others take a more serious approach to it and focus on educating others. No matter the intent, Creators know their target audience and aim to deliver content that will please.

Digital Creators also connect with and grow their following, building a community of sorts. This can be essential for Creators interested in expanding their brand and, eventually, making money. To do this, you must stay active on social media, consistently sharing content and engaging with your followers.

What Types of Content Do Digital Creators Make?

What is a digital Creator’s main way of sharing content with the world? Below, let’s take a look at a variety of popular outlets that Creators thrive in. Remember, this is just a sampling of the endless possibilities. Let your creativity run wild, and find what types of content and channels work best for you. It’s all about putting your personal stamp on the digital world.

• Videos: Whether short-form or long-form, videos offer an interactive way to connect with your audience. 
• Photographs: Still photos are a popular way to showcase people, products, or places. In fact, many digital Creators have built followings for their artistic, skillful photography. 
• Blogs: Personal blogs can act as an online diary, or a way to provide long-form written content filled with valuable information for an audience. 
• Podcasts: Produced in audio format, podcasts tend to have a dedicated fanbase that tunes in for every episode.
• Online Magazines and Newsletters: Digital-based publications that are delivered to subscribers are a great way to share news and updates.
• Product Reviews: Expressing your personal opinion on a product is a great way to let your followers know what you’re loving and using. And this is a great format to try if you want to learn how to become a UGC Creator.
• Memes: Popular with younger generations, memes are a fun way to highlight pop culture moments with a chance to go viral.
• Graphics: From video games to film and television, graphics are a huge part of the digital world and always in high demand.
• Digital Art: Blending creativity and technology, digital art can expand your skills with the use of new techniques and materials.
• E-Courses: Ever wanted to share your expertise? Online e-courses give you a platform for teaching others while generating income for yourself.

Did any of these categories catch your eye? If so, you may have a bright future as a digital Creator.

How Do Digital Creators Make Money?

Now, let’s talk about money. You may wonder if you can make a living as a digital Creator. In a word, yes. Creating engaging content opens up avenues for earning a living or bolstering your income.

Of course, yearly income levels can vary between digital Creators, and can depend on how much time and effort you put into your content. However, some reports estimate the annual income for a digital Creator at around $80k. 

So, what is a digital Creator’s top revenue source? There are a variety of paths you can take to turn a profit. Let’s take a look at three popular options below. 

• Brand Partnerships: Perhaps the most popular method of monetization, Creators can bring in revenue when brands hire them to promote their products on social media. In return, the Creator negotiates payment through a monthly retainer or per-project fee.
• Subscriptions: Give your followers exclusive content and other premium benefits for a fee. Many top social media platforms offer a subscription program for Creator-designated accounts. These are available through in-app purchases, and you can typically set your own pricing. 
• Affiliate Marketing: Many Creators are able to bring in a consistent income through affiliate marketing, which entails making a commission from promoted products. Brands and affiliate marketing platforms provide Creators with unique affiliate links for products, and when a Creator’s follower buys that product, they receive a fee.

What Does a Digital Creator Do on Different Social Media Platforms?

Have you ever wondered, what is a digital Creator’s role on various social media platforms? If so, you are in the right place. Of course, everyone has their own preferred social media platform. This is true for digital Creators, influencers, and everyday users alike. Find the outlet that you feel most comfortable and confident sharing your content on. 

While many aspects will remain the same from platform to platform, some outlets have their specific way of working. For example, TikTok relies heavily on videos while Facebook is a great place for still photos and written words. As a digital Creator, it’s important to try out and adapt to keep up with the changes in the social media world. A new way of sharing seems to pop up every day. We strongly suggest diversifying your social media presence and experimenting with multiple platforms. With this in mind, consider keeping your usernames the same across all, allowing your followers to easily find you.

If you’re interested in becoming a digital Creator, it’s important to understand the ins and outs of the top platforms. This way, you can ensure your content receives the attention and engagement it deserves. Below, let’s take a look at what the job of a Creator looks like on Facebook, Instagram, and TikTok. With our help, you’ll find the platform that works best for your content.

What Is a Facebook Creator?

First up, let’s talk about Facebook. Boasting an astonishing 3.03 billion monthly active users, it’s clear why digital Creators do and should utilize this platform. 

So, what is a digital Creator on Facebook? It’s simply a person who shares their content through this popular social media platform. One reason Facebook remains so popular is the depth of the Facebook community—it’s a central place for people to connect, join groups of like-minded individuals, and keep up with each other. And savvy Creators are taking full advantage of Facebook Reels, as it can provide another powerful way to grow their following and make money. 

Another bonus about using Facebook as your content-sharing platform? The ability to connect your Facebook and Instagram pages. This lets you maximize your reach to grow your audience. Speaking of Instagram, let’s learn more about that outlet below.

What Is a Digital Creator on Instagram?

Next, let’s answer a very common question: what is a digital Creator on Instagram? On Instagram, users share digital content through posts, Reels, or stories. It’s up to you to find out which method resonates most with your audience.

• Instagram Posts: The original way of sharing Instagram content! Posts are photos or videos that live indefinitely on your profile, with the option to add captions and tags.
• Instagram Reels: Short multi-clip videos that let you add on audio and other effects. You can create reels in a series of clips or continuous streams.
• Instagram Stories: An easy way to post videos or photos in a slideshow format. Expiring after 24 hours, they encourage quick interaction and response.

This platform can work wonders for growing your presence as a digital Creator, and Instagram is a great platform to make money as a Creator. It’s essential to understand how your content is received on this platform. Keep an eye on the latest social media trends, from popular songs to of-the-moment memes. Use these as inspiration for your content and add your own unique twist.

What Is a TikTok Creator?

Of course, we need to mention TikTok. Why? It’s been reported that this social media outlet has the highest social media engagement per post. Facts like that make it an obvious choice to use. However, it may surprise you to learn that there is no Creator-dedicated account type on TikTok, like on Facebook and Instagram. In recent years, the platform chose to convert all previous Creator accounts into personal accounts. But don’t worry. They instead are making more features available to everyone.

What is a digital Creator on TikTok? While many of the details are the same as other platforms, there are a few things that set this channel apart. First, TikTok is one of the more recent additions to social media. This means that it was built with Creators in mind, giving Creators cutting-edge tools to express themselves and connect with a community.

Another thing that sets TikTok apart is its ingenious feature called Creativity Program Beta. Among many features it offers is the ability to create longer videos and monetize your TikTok content. That’s right, they’re helping you get paid for being creative. If you meet the eligibility requirements, it’s an excellent way to earn income from your content.

How To Become a Digital Content Creator: Tips To Get You Started

By now, you understand what is a digital Creator’s role and responsibilities. Now, are you ready to learn how to become a digital content Creator? Great. We’re here to highlight four key tips to achieve success. 

• Find Your Niche: Carve out your own little space in the digital world. Is there a certain genre or topic you want to center your creativity on? This could range from food to travel or even current events. Or perhaps you would rather focus on the type of content you create. Maybe you excel at videos or prefer the perfection of still images. Reach deep into whatever sparks your joy.
• Set Clear Goals: What do you want to achieve by becoming a digital Creator? Are you looking for a full-time career option? Or do you simply want a creative outlet to have fun with? No matter your end goal, it’s important to be realistic and understand the path ahead. Creating content of any kind takes time, energy, and focus. Success doesn’t happen overnight, even in the digital world.
• Create Quality Content: This may sound obvious, but it’s definitely worth noting. In the world of digital creation, it’s all about the quality of your content. Get creative with your focus and strive to show your followers a new perspective. Also, make sure you have the right equipment. Consider investing in proper cameras, lighting, and sound equipment. Top-tier tools help to produce top-tier content.
• Understand Analytics: On every social media platform, you’ll have the opportunity to open a Creator account. Doing so will unlock many useful benefits, including social analytics. Study, learn, and understand your engagement and reach. These will help you grow your digital presence and your overall brand.