Winter Wanderlust: Top Travel Trends for Creators This Holiday Season
3 minute read time
As the holidays approach, consumers around the world are preparing themselves for a busy season of travel. In fact, 47% of consumers plan to travel this holiday season, which means that audiences are looking for travel deals, packing inspiration, and recommendations on restaurants, activities, and more.
Below, we’re laying out the top travel trends shaping this holiday and winter season to help you craft engaging and captivating content.
Emerging Travel Trends
By embracing these trends, you can create compelling content that resonates with audiences seeking both adventure and escapism during the festive season.
- Warm Weather Escapes: For those seeking warmer climates, the allure of Australia and New Zealand stands out. The promise of escaping to sun-kissed beaches and embracing the southern hemisphere’s summer is an enticing prospect.
- Trip Insurance: Travel insurance is witnessing a surge in popularity, especially for holiday travel. With uncertainties looming, travelers are increasingly prioritizing trip protection to ensure peace of mind during their adventures.
- Rediscovering Local Charms: Rising costs of gas and airfare are deterring some from taking big trips, leading travelers to seek out local gems, from quaint villages blanketed in snow to bustling cityscapes adorned with festive lights.
- Going Off The Beaten Path: Whether it’s a cozy cabin nestled amidst snowy peaks, a serene lakeside retreat, or an unconventional winter camping experience, offbeat escapes offer an authentic and immersive experience to share with your audience.
- Winter Wellness Experiences: The holiday season can be a time of rejuvenation and self-care. Curate content centered around wellness retreats, spa getaways, or immersive experiences like hot springs and yoga retreats. Sharing these experiences not only resonates with audiences seeking relaxation and self-renewal but also provides valuable insights into maintaining well-being during the winter season.
Hot Destinations
The top destinations for this holiday season include a blend of warmth, adventure, and romantic chalet vibes.
Top Destinations:
- Sentosa Island, Singapore
- Wānaka, New Zealand
- Byron Bay, Australia
- Merida, Yucatan; Mexico
Warm Weather:
- Mallorca, Spain
- Rio de Janeiro, Brazil
- Tulum, Mexico
- Bimini, Bahamas
- Manuel Antonio, Costa Rica
- Gustavia, St. Barts
Cozy Winter Wonderlands:
- Inverness, Scotland
- Prague, Czech Republic
- Turku, Finland
- Hallstatt, Austria
- St. Moritz, Switzerland
- Cologne, Germany
Proven Travel Tips
Help your audience have a smooth, stress-free travel experience with insightful travel tips and little-known hacks.
- Strategic Travel Days: By traveling on days like Dec. 19th or Christmas Eve, consumers can save money and deal with fewer crowds. Experts recommend avoiding Friday, Dec. 22nd! Additionally, flights on Thanksgiving, Christmas Day, and New Year’s Day are historically less busy.
- Local Airports: Huge airports like LAX, SFO, BOS, ORD, DEN, and JFK are slammed during the holiday season. Flying out of smaller local airports can help customers avoid crowds and lines.
- Off-Peak Check-In: Opt for off-peak times for check-in to avoid long queues and streamline the process. Early mornings or late evenings tend to be quieter, enabling smoother check-in experiences with shorter wait times.
- Airport Hotel Day-Use Packages: For audiences with long layovers, educate them about the possibilities of booking day-use packages at airport hotels. These offerings provide access to hotel facilities, allowing you to relax, freshen up, or even take a quick nap during long layovers without booking a full night’s stay.
- Points Hacking: Show your followers how to utilize sites like The Points Guy, or give them your own points hacks for getting great travel deals.
- Home Swap Like “The Holiday”: Encourage your followers to live out their holiday movie dreams by taking part in a home swap for free or cheap accommodations in their destination city.
Must-Have Products for Seamless Travel
Empower your followers’ wanderlust and enhance their travel experiences by recommending top-notch travel products that promise convenience, comfort, and style on their journeys.
This holiday season, transport your audiences to enchanting destinations, inspire their adventures, and help them have stress-free travel experiences.
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