About the Creator: Derria Underwood
Meet Derria Underwood: Your Go-To Fashion Bestie on Chic Style & Budget-Friendly Finds
3 minute read time
When it comes to effortless style, budget-friendly finds, and real talk on fashion, Derria is that girl. As a digital creator based in LA, she’s built a loyal community by sharing chic yet accessible fashion and lifestyle content. Whether she’s styling the latest trends, co-running @frugalshopaholics, or helping her audience shop smarter, Derria proves that great style isn’t about spending more—it’s about knowing where (and how) to shop.
In this Q&A, we chat with Derria about her journey as a creator, her best midsize fashion tips, and how she’s turned her passion into a thriving digital brand. Let’s get into it!
What’s the most random thing you’ve ever gotten in your DMs?
I think it’s always random when I get questions about items in the background of videos that I am sharing some other product or item. These items clearly aren’t intentionally placed for questions. For example, I’m sharing sneakers I just bought and someone asks about the very small candle in the background on my countertop. I haven’t really had too many outlandish DMs, thankfully.
What’s one thing your followers would be surprised to learn about you?
I think one thing that my followers would be surprised to learn about me is that I know how to sew! Random but It’s one of my favorite skills I learned in high school.
What’s the best piece of advice you’ve ever received from another creator?
The best piece of advice that I have reviewed from another creator is to go big and not lowball myself when it comes to my goals and aspirations! Ask for what I want and be confident in that! Very impactful advice!
What’s your go-to process for brainstorming new content ideas, and how do you keep your content fresh?
My go to process is really making time to do things outside of social media. Going to museums, trying new restaurants and doing fun activities alone and with friends. When I’m not engulfed in all things social media I find that I feel more refreshed and creative. That helps me keep my content fresh!
What role do collaborations or partnerships play in your success, and how do you choose who to work with?
Collaborations and partnerships play a huge role in my success. I believe that all the hard work and free work that I have done in my journey as a creative has afforded me the opportunities that I have now. I choose a brand that aligns with me and my brand. Brands that I actually shop with my own money and use the products so I can speak to that when I share with my audience is very important to me.
Can you share a bit about your journey as a creator? How did you get started, and what was your first breakthrough moment?
My journey as a creator started in 2013 as a blogger. My friend and I, started a blog called Frugal Shopaholics where we shared our love for not only shopping but shopping and getting things on sale and not paying full price. My love for shopping and sharing continued and I began styling and personal shopping for friends and with that came, me sharing with my online community. This clearly turned into a passion and career once I understood that I could make money while helping my online community shop and curate their personal style virtually. It’s been history ever since.
With the recent changes and news surrounding TikTok, what advice or tips would you offer to creators who primarily use the platform—or those who’ve recently expanded to TikTok? How are you navigating these shifts in your own strategy?
My advice would be to diversify your content on more than one platform. It can be overwhelming, so maybe start with one to grow to the others that fit your content needs etc. My bread and butter is Instagram but very early on in my career I found that it was important to not only be on multiple platforms but to have your own website, blog etc that you run and own. So that if these apps disappear or get banned your audience knows exactly where to find you to get their daily dose of YOUR CONTENT!
What are your 3 must-have items for february?
