Collective Voice’s Innovative Multi-Channel Strategy Drives +363% YoY Sales for Urban Outfitters

Urban Outfitters, a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding, engaged Collective Voice as a trusted partner for a holiday-focused creator campaign. The campaign aimed to drive sales, traffic, and brand awareness for Urban Outfitters during the holiday gifting season. Together, we executed a fully-customized, 360-degree creator campaign promoting sale moments, priority products, and brand messaging through high-quality, shareable content. 

The success of this campaign was driven by strategic execution, blending technological innovation and a collaborative effort between Urban Outfitters and Collective Voice. The Urban Outfitters Holiday 2023 campaign leveraged three Collective Voice creator tracks to showcase the wide assortment of holiday products, gifts, and looks. Our dynamic approach included casting a diverse range of 14 creators, carefully chosen for their ability to generate robust brand awareness and drive sales across various platforms, including TikTok, Instagram, Facebook, blog posts, and more. Additionally, we activated a curated group of sales drivers and editorial tastemakers to produce content that positioned Urban Outfitters as a versatile shopping destination that could meet all their holiday shopping needs.

Our partnership also activated influential podcast hosts, whose ads drove consideration, tapped into new audiences, and allowed the brand to test custom listener codes. The podcast initiative was the first partnership between Urban Outfitters, Dear Media, and Collective Voice, leveraging three influential podcasters who wove Urban Outfitters’ messaging into their podcast episodes and amplified the campaign through their social channels.

Together with Urban Outfitters, we ensured creators retained creative control and discretion in product selection. This empowered them to produce authentic content that resonated with their audience while fostering a genuine connection with Urban Outfitters and ultimately driving overall campaign performance.This campaign produced over 100 pieces of unique content, 2.6M impressions, and over 70K engagements. Utilizing our robust creator marketing services, tools, and products, we achieved a +249% MoM and +363% YOY increase in overall network sales during the campaign period. Our collaborative effort not only adhered to best practices but went above and beyond, showcasing innovation, creativity, and uniqueness in strategic execution.

Our successful partnership has been recognized by the Vega Digital Awards as a 2024 Platinum Winner for Best Influencer Marketing Campaign, and by the U.S. Partnership Awards as a 2024 Bronze Winner for Best Influencer Marketing Partnership.

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