Your Summer Sales 2024 Content Guide
3 minute read time
Once the temperatures rise, prices start to fall, marking the beginning of the summer sale season.
From the Nordstrom Anniversary Sale to Amazon Prime Day, some of the biggest sales of the year are starting soon. And with the shopping frenzy, you’ll have more opportunities to cash in on these great deals by sharing shoppable content and raking in the affiliate commission.
Need some inspiration to get the ideas flowing? From the biggest sales and trends to fresh content ideas, here’s everything you need to get your summer sale content started.
Pro-Tip
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The Biggest Summer Sales for 2024
Get your calendar ready and make note of these upcoming sale dates:
- Ulta’s Big Summer Beauty Sale: June 23rd-July 13th, 2024
- Wayfair 4th of July Clearance: June 28th-July 7th, 2024
- Walmart Deals: July 8th-July 11th
- The Nordstrom Anniversary Sale: July 15th-August 4th
- Amazon Prime Day: July 16th-July17th, 2024
The Biggest Trends To Know for Summer 2024
This season is all about embracing the country, breezy oceanside vibes, and getting inspired by the summer Olympics!
Below, Brand Marketing Manager Lauren-Wheeler Dewhirst is diving into the biggest trends of the season, along with the hottest products to link to.
Here’s a quick recap of the biggest trends in each category:
Fashion
- Athluxe
- Cowboy Carter
- Coastal Grandma
- Cut-Outs
- Daytime Sparkles and Metallics
- Suiting
- Sailing Stripes
Travel
- The Return of Travel Agents
- Sporting Events Travel
- Experiential Stays
- Adventure Travel
- Road Trips
Beauty
- Glossy Skin
- Muted Lips
- Golden Hour Blush
- Matte, Smokey Eyes
- Holographic Makeup
- Double Liner
Home
- Eras Tour
- Sustainability
- Curves & Textures
- Gold & Metallic Hues
- Brown & Coffee Tones
- Artisanal Everything
- Western 2.0
- Victorian-Era Details
- Sports Core
- Garden Girl
Content Strategies for Success
Coming up with fresh ideas and keeping up with the algorithm are hugely challenging, so we’re all about providing inspiration, education, and tools to help you create engaging content that will make you money!
Here are our top four tips for success:
1. Niche Down and Solve a Problem
Creators targeting highly specific niches are finding huge success, especially on platforms like TikTok.
So for these summer sales, think about how you can lean into a niche or target a niche audience. Then, consider how you can solve problems in that niche.
Addressing those needs helps create those connection points with your audience and gives them even more reason to engage with your content.
2. Lean Into Short Form Video
Instagram Reels and TikTok are really the most engaging formats right now, and are huge for driving views, saves, and shares.
Some best practices are:
- ALWAYS start off with a catchy hook: make sure your audience knows what this video is about from the start, and promise a good pay off
- Keep your videos short and to the point
- Make them entertaining and/or educational
- Ensure your visuals are engaging and high-quality
- Use a voiceover or provide captions so it’s accessible
3. Diversify, Reuse, and Repurpose
To get the most out of these summer sales, don’t put all your eggs into one platform’s basket.
- Focus on 3-4 of your best platforms
- Use a hub and spoke model: come up with a big idea, and smaller pieces of content across platforms
- Reuse and purpose content across channels
4. Utilize Owned & Operated Channels
Summer sales are really the ideal time to lean into the channels and formats you own.
If you want to drive your audience to your affiliate links, platforms with direct lines of communication that are algorithm-free, and allow for easy linking, are particularly powerful.
A few of these kinds of channels include:
- Blogs
- Newsletters
- Podcasts
- Substack
Ideas To Keep You Inspired All Summer Long
Here are some fun content ideas to keep the creative juices flowing on all platforms.
- My Summer Survival Essentials
- How I Protect My Skin From The Summer Sun
- My Guide To Planning The Perfect Kid-Friendly, Beach Day
- Summer 2024 Road Trip Guide: Gadgets and Gear for the Ultimate Adventure
- 10 Travel Hacks For Packing Light & Efficiently
- Products, Hosting Tips, and Recipes To Plan An Outdoor Summer Get Together
- Outfit Ideas For All Your Travel Destinations
- Summer Home Space Transformation Challenge
- Kids’ Products That Will Make Your Summer Adventures 100x Easier
- The Products I Won’t Travel Without This Summer
- How I Style 10 Outfits From My 10-Piece Summer Capsule Wardrobe
- 5 Ways To Wear These Viral Summer Sandals
- These 5 Under-$100 Products Will Transform Your Home/Backyard Into A Summer Oasis
- Set Up A Summer Movie Night With Me
- The 5-Minute Recipe You’ll Be Making All Summer
- Let’s Try This Viral Summer Beauty Trend On My Skin Type/Tone
- The 30-Minute Workout That’s Easy Enough To Do From My Hotel Room
How To Use Collective Voice Tools To Earn More
Increase your earnings with these best practices for using Collective Voice tools.
Learn From The Collective Voice Team
Collective Voice is a content monetization platform built just for you. Level up your content with our affiliate tools, educational resources, sales insights, brand partnership opportunities, and more. Start monetizing your content now.
