The Nordstrom Anniversary Sale Ultimate Guide
2 minute read time
It’s that time of year again—The Nordstrom Anniversary Sale, also known as a creator’s Super Bowl. Running from July 9th through August 4th, it’s one of the biggest sales of the year, when new arrivals from top brands are offered at truly impressive prices for a limited time.
The buzz around this sale is massive, and shoppers are eagerly waiting to snag these deals, making it the perfect opportunity for you to create engaging, high-converting content.
To make the most of this year’s sale, we’re giving you the inside scoop on key dates, top-converting products and categories, and content ideas that will help you earn big.
Inventory Update
See below for our most recent inventory update from Nordstrom for the Anniversary Sale!
Key Sale Dates and Information
While the Nordstrom Anniversary Sale launches to the general public on July 15th, Nordstrom gives early access to their Nordy Club members and Nordstrom cardholders.
Here’s when the sale starts for all membership levels:
Pro-Tip
Nordstrom’s cookie window is currently 7 days. This means that if someone clicks on your link, and makes a purchase within 7 days from that click, you’ll get commission for the sale! Learn more about cookie windows here.
Top Sales Driving Days From Last Year
We used Collective insights to identify the top sales driving days from last year’s sale so you can optimize your posting schedule to align with high performance days.
Top Trending Categories
Check out these top trending categories to spark fresh, buzz-worthy content ideas and elevate your affiliate game.
Last year’s top categories:
- Women’s
- Clothing
- Beauty
- Shoes
- Accessories
- Handbags
- Home
- Pillows & decor
- Kitchen tabletop
- Bath
- Mirrors & artwork
- Men’s
- Shoes
- Accessories
- Beauty/grooming
- Kid’s
- Baby gear/nursery
- Toys
- Bedroom decor
This year’s trending categories:
- Women’s Knits and Sweaters
- Men’s Denim
- Women’s Denim
- Baby Gear
- Luxe Accessories
- Skincare Sets
Last Year’s Best Selling Products
Want to know what performed last year? These were some of the products from Collective Voice Creators that shoppers couldn’t stop buying!
Fashion
Travel
Beauty
Home
How to Prepare
Here’s a quick refresher on how to use our tools to access valuable insights, discover trending products, and make linking a breeze.
Use App-to-App Linking
Your shoppable Nordstrom content in TapTo.Shop, Looks, or Widgets will drive shoppers directly into their installed apps.
Create Links On The Go
Install the LinkIt Chrome Extension on desktop and make sure you have the Collective Voice app downloaded so you can create links on-the-go (available for Android and iOS).
Create a TapTo.Shop
With our link-in-bio solution, you can create a dedicated Nordstrom Anniversary Sale section, pin it to the top, then share your TapTo.Shop URL for all of your followers to shop through easily.
Take Advantage of Lists
As you browse for items to share from Nordstrom, save your top picks with lists, then easily refer back to them when the posting frenzy begins.
Look For Trending Products
In the Collective Voice app, go to “Discover” and “Products,” filter by “Nordstrom,” and sort by “Most Popular,” to see which products and categories are trending.
Analyze Last Year’s Data
Check your analytics from last year’s Nordstrom Anniversary Sale to see what products, categories and brands got the most clicks and sales, then add the top performers to your content strategy for this year.
Get Inspired With These Content Ideas
Here are a few content ideas that seamlessly weave in Walmart+ offers and benefits that will engage your audience on any platform!
- Back-to-School Essentials: Showcase must-have items for students, from trendy backpacks to stylish outfits.
- Work Wardrobe Refresh: Curate a collection of professional yet chic outfits perfect for the office, highlighting versatile pieces that can transition from work to after-hours.
- Fall Fashion Forecast: Predict and showcase the hottest fall trends using items from the sale, offering styling tips and direct links to purchase.
- Beauty Stock Up and Save: Showcase which beauty products you’ll be stocking up on (or restocking) because of the incredible sale prices.
- Transitional Capsule Wardrobe: Create a curated wardrobe of transitional pieces that can be worn now and style them to show your audience how to transition your wardrobe between seasons.
- Home Makeover: Highlight home goods from the sale, offering tips on how to refresh your living space with stylish, discounted items.
Learn From The Collective Voice Team
We’re kicking off this year’s sales with an exclusive video series featuring Collective Voice team members that will you walk you through key dates, content strategies, best practices, and tips for earning more from your affiliate links.
Collective Voice is a content monetization platform built just for you. Level up your content with our affiliate tools, educational resources, sales insights, brand partnership opportunities, and more. Start monetizing your content now.
