The Beauty Sales Hub: Key Dates, Content Ideas, and Strategies To Maximize Your Earnings

Spring is upon us, which means beauty sales galore! Top retailers including Sephora, Ulta, and Walmart are slashing prices, giving you the perfect opportunity to link to products and earn more from your beauty content.

Finding that perfect balance between content that inspires, entertains, and drives sales is key. So we’re covering it all—key sale dales, best-selling products, and strategies for leveling up your affiliate game.

Add These Beauty Sales To Your Calendar

Retailers are marking down products in all kinds of categories, like makeup, skincare, haircare, fragrance, and more. And some retailers have steeper discounts for their most loyal shoppers. 

Take note of these key dates, and add them to your calendar so you know exactly which products and brands are on sale and when:

Sephora Savings Event: 4/5 through 4/15

• 4/5 – 4/15: 30% off Sephora Collection with code YAYSAVE
• 4/5 – 4/15: 20% off for ROUGE members with code YAYSAVE
• 4/9 – 4/15: 
  • 15% off for VIB members with code YAYSAVE
  • 10% off for INSIDER members with code YAYSAVE

Ulta Beauty Spring Haul Event: 4/9 through 4/20

• 50% off top beauty from Tarte, Shark, & more

Walmart Beauty Glow Up Event: Major markdowns on top beauty from now through 4/28

• 3/26 – 4/7: Premium Beauty
• 4/7 – 4/14: Hair/Nail
• 4/14 – 4/21: Skincare/Cosmetics
• 4/21 – 4/28: Fragrances

Best-Selling Products To Link To

Your beauty content should always remain authentic to your brand and showcase the products you use IRL. Are you obsessed with a specific foundation because it makes your skin look naturally glowy? Now’s a great time to talk about it!

But if you’re also interested in incorporating data and learnings into your content strategy, consider featuring some of these best-selling beauty products that continue to convert for Collective Voice Creators.

Sephora:

Ulta:

Walmart:

Get Inspired With These Content Ideas & Spring Beauty Trends

Whether it’s embracing the coquette trend or creating a #GRMW featuring your favorite products on sale, we’ve got content ideas to inspire you for days. 

5 Trends To Post About:

• Coquette Beauty: Embody a flirtatious and playful approach to makeup, featuring soft, romantic looks with an emphasis on flushed cheeks, glossy lips, and delicate eyes.
• Porcelain Doll Skin: Inspired by Pat McGrath’s now iconic beauty looks at the Maison Margiela Couture Show, this trend is inspiring beauty creators to create avant-garde looks mimicking glassy, porcelain doll skin.
• Early Aughts: With silvery eyeshadow and nude lips, early 2000’s makeup is having a resurgence. Show your audience how to update and modernize these classic beauty looks.
• Big Blowouts: Voluminous 90’s hair is everywhere, and beauty Creators have all the hacks for creating blowout-worthy hair. Hop on this trend by showcasing your favorite blowout hair tools like overnight rollers and thermal blowout brushes. 
• Barrier Repair: Skincare specialists are touting the benefits of products that repair your skin barrier, from hydrating creams and balms to gentle cleansers and serums. 

5 Fun Content Ideas:

• GRMW Only Using Products Under $50: Film a get-ready-with-me style video using products marked down to under $50. Chat through each product and tell your audience why you love it, and where they can get it on major markdown.
• The Best Skin-Tone Friendly Makeup From This Retailer’s Sale: Showcase the best products for all skin tones and undertones from these big sales. From the best blush for deeper skin tones to the best contour hues for warm undertones, you can educate your audience on how to pick products that work for their specific needs.
• Deal of the Day Instagram Story: Each day throughout these sales, highlight the best “deal of the day” by featuring a favorite product marked down to a great price. By putting it on Instagram Stories, you can create a sense of urgency to get your audience to shop this amazing deal before it’s too late!
• Come Shop The Sale With Me: Take your audience with you on a behind-the-scenes video or story as you shop one of these sales in person. Take them through the store, and show them the best deals and your favorite products. You can even show them which products to skip or buy later!
• Recreate This Look Using On-Sale Products: Pick an on-trend makeup look or a favorite celebrity beauty moment and recreate the look using products from these beauty sales. Make sure to call out which products you’re using and how your audience can create this look for themselves.

Best Practices for Maximizing Your Affiliate Content Strategy

Amplify your earnings with these best practices for creating engaging, effective affiliate content.