Collective Conversations ICYMI: 2024 Creator Industry Predictions

If you’re new to Collective Voice or missed our last webinar, we’re sharing the biggest takeaways for amping up your affiliate strategy to earn big. 

Watch the full webinar replay below, and keep reading for our predictions on where we see the Creator industry going in 2024.

1. Creators should capitalize on year-round revenue.

Last year, a Collective Voice Creator survey  revealed that only 7% of Creators earn most of their revenue during the holiday season. This shows us that the real monetization potential lies in the first three quarters of the year, so it’s important to keep up the momentum and share your affiliate links all year long. 

Take advantage of tentpole content moments throughout the year and align your strategy with ongoing consumer activity for consistent success.

2. Viral products are making a big impact.

In thinking about your year-round strategy, paying close attention to emerging trends and viral products will help you sustain sales. 

Affiliate sectors are expanding outside of fashion; last year, we saw huge growth in product sales coming from Accessories, Beauty, Kitchen Appliances, and Home Decor. And we’re also seeing the social media effect with huge sales coming from viral products, like the Stanley Quencher Tumbler and UGG Koolaburra Suede Bow Short Boots.

3. Short-form video continues to rise in prominence.

We’re now in the era of short-form video dominance, making seamless affiliate links more essential. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts, and Snapchat Spotlight and stories. 

Expanding into short-form video is a smart strategy for Creators; figuring out how to adapt your content, niche, and subject-matter into bingeable videos will continue to be incredibly important this year. 

And remember, this content can be repurposed across all your channels, along with your links!

4. Tech-driven content creation through AI is here.

Artificial Intelligence (AI) is transforming content creation, ensuring rapid production and optimization. 

And with a stronger need to make content on the go, it’s now more easily accessible, aligning seamlessly with the on-the-go nature of mobile shopping. 

You can use AI and automation to streamline your content creation by:

• Sourcing content ideas
• Writing blog posts and building SEO
• Managing your content calendar
• DM’ing your followers your affiliate links!

5. Owned and operated content remains as important as ever.

In the world of digital platforms, algorithms are in a constant state of flux. Social media platforms, search engines, and other online spaces continually update their algorithms, affecting the visibility and reach of your content.

Because of these unpredictable algorithms, the significance of owned and operated content rises to the forefront as channels you can fully own. Owned and operated content refers to the content that Creators have full control over, like websites, email newsletters, blogs, and any other content created and hosted independently.

Owned and operated content allows you to future-proof your revenue streams, ensuring stability and sustainability in the face of changing industry landscapes.

6. Charting Your Course for a Successful 2024

Here’s what you need to set yourself up for a successful 2024:

• Adaptability: Respond to economic shifts and changing consumer behaviors with flexibility.
• Niche Growth: Explore opportunities in trending sectors for affiliate marketing success.
• Tech Integration: Incorporate dynamic tools for efficient content creation and enhanced engagement.

Own Your Affiliate Strategy: Take control of your affiliate marketing strategy, leveraging insights to maximize impact and authentically integrate links into your content.

Join Collective Voice to get invited to future webinars and gain access to expert industry knowledge!