11 Ideas For Repurposing Your Content Like a Pro

Creating noteworthy content for one platform takes time, energy, and a dash of inspiration. What if we told you that the content you’ve already worked so hard on could shine across multiple platforms? 

Let your content work harder for you by repurposing it across all your social media channels. With these 11 tips, you can start creating evergreen content to use again and again, and say goodbye to content creation droughts!

1. Use a Hub-and-Spoke Model

Start with one big idea, or a central piece of content—like a blog post, a podcast episode, or a long-form video—and then create smaller, satellite pieces of content related to it. For example, you could start with your ultimate holiday gift guide blog post, and then create satellite blog posts for specific parts of the guide—the best gifts under $50, the best gifts for beauty lovers, etc. From there, you can break all of these blog posts down into bite-sized pieces for your different content channels. In this way, one blog post could spawn countless additional blog, newsletter, and social media posts.

2. Cross-Pollinate Videos

Different platforms may have different vibes, but with a few tweaks, one piece of video content can be posted across multiple outlets. For example, a YouTube video could be shortened into a TikTok video, which can be reposted across Instagram Reels and Facebook Reels.

3. Quote Yourself

Use your previous written, audio, and video work to create new quote assets! You can leverage copy from a video or blog post, and turn it into a graphic quote or text post on Instagram, Pinterest, Twitter, or Threads. Or, create one of these graphic quote posts using a previously written caption from a top performing post of yours. Double dip into your photo and video content, and use them as backgrounds for these quotes.

4. Podcast to Transcript, Blog, and Beyond

Similarly, you can leverage longer form audio to create entirely new pieces of content. Podcasts are gold mines of content. Transcribe your episodes and turn them into blog posts or articles. Extract the juiciest bits for social media posts or even visual graphics. This not only reaches different audiences but caters to varied content preferences. Here’s an example of how Collective Voice turned a podcast episode into a blog post!

5. Leverage Your Behind-the-Scenes Moments

Everyone loves to peek behind the curtain. Use snippets from your creative process—whether it’s writing, filming, or editing—and share them on platforms like Instagram Stories or TikTok. It adds a personal touch that showcases authentic parts of your life. 

6. GIF Yourself

Turn memorable moments from your videos into GIFs. These eye-catching, endlessly shareable animations work wonders on social media as relatable memes, and add a playful touch to your brand. You can even start your own GIPHY channel to use your videos, stickers, and GIFS time and time again!

7. Update & Repost

Don’t let your old content gather dust. You can often revive and breathe new life into your timeless pieces with fresh insights, updates, or reflections. For example, you can take your round-up of winter home goods from last year, update it with fresh products, and re-share on social media. Calling out the changes you’ve made, or how you’ve even changed your mind, will make the audience feel like they’ve come with you on an evolutionary journey. 

8. Involve Your Audience

Encourage your audience to participate in the content creation process. Run challenges, ask for opinions, or use features like polls and quizzes to have collaborative conversations with your audience. You can then repost (with the proper permissions) the answers they provide or content they create as a result, giving you fresh material and making your audience feel like they’re part of the journey. 

9. Embrace the Carousel 

Take a well-performing blog post or podcast episode and turn it into an Instagram carousel. Break down key points or tips into individual slides. Use engaging visuals, and ensure each slide can stand alone. This not only grabs attention, but also encourages your audience to swipe through for a comprehensive experience. Don’t forget to add a call-to-action in the final slide to keep the engagement flowing.

10. Twitter & Threads Teasers

Turn your longer-form content into a Twitter or Threads post. Craft a compelling introduction as your first post, then break down your main points into subsequent posts. This format caters to those who prefer quick, concise information and can serve as a teaser for your more extensive content.

11. Tell a Pinterest Story 

Give your Instagram story content a second life on Pinterest by creating Story Pins. These immersive, swipeable pins allow you to showcase images, text, and even video. Perfect for engaging Pinterest’s visual audience and driving traffic to your blog.

Ready, set, repurpose!