8 Makeup Trends for a Merry and Bright Holiday Season

From formal soirées to low-key family get-togethers, the holiday season presents ample opportunity to get all-dolled up. And as a Creator, you may be documenting those occasions for your audience, along with your tips, tutorials, and favorite products for getting ready for the season’s festivities.

Whether your content is all about beauty, or you just like to dabble in the occasional makeup look, here are eight holiday makeup trends (along with content ideas and products) to share with your audience. 

1. Dark Aura Eyes

A combination of two dramatic colors, the “dark aura eyes” trend is all about using shimmery eyeshadow to create a striking halo effect around the eyes. It’s the perfect alluring look for your most elegant parties. 

Content ideas:

• The smokey eye 2.0 tutorial: Give your followers an easy-to-follow tutorial that breaks down how to create this stunning look, showing them the exact palettes, colors, and brushes you’re using. 
• Head-to-toe dark aura look: Get inspiration from the “dark aura eyes” trend, and show your audience how to match their outfit to their eyeshadow for a head-to-toe look that’s dramatic, shimmery, and dual-toned.  

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2. Latte Makeup

If you’re an avid TikTok user, you’ve probably heard of Latte Makeup—and we’re predicting the trend will stay strong for holiday 2023! Latte makeup is all about creating a warm, natural makeup look using brown, bronzey tones. 

Content ideas:

• Natural holiday makeup tutorial: For followers who like to keep their makeup simple, show them how to use the Latte Makeup trend to create a natural, easy, but elevated makeup look they can wear for all their holiday get-togethers. 
• 5 latte-inspired Thanksgiving outfits: Apply the latte trend to your Thanksgiving outfit, and give your followers five different Thanksgiving outfit ideas incorporating earthy brown tones. You can show them looks ranging from cozy sweatpants to more formal dresses and how to adjust their latte makeup accordingly—like by adding a bold lip—for each outfit. 

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3. Cool Tones

The early 2000s are trending right now, which means cool-toned makeup is back. But this time around, cool tones are being elevated from the matte baby blues of yesteryear to gleaming frosty silvers punctuated by subtle eyeliner and dewy skin for a modern, festive look. 

Content ideas:

• Modernize your favorite 2000’s character: Pick your favorite movie or TV character from the early 2000s—bonus points for holiday-themed entertainment—and create a video or tutorial showcasing how you’d transform their makeup for 2023.
• Before-and-afters: Were you a lover of cool-toned makeup back in the day? Show your followers a fun transformation from your makeup looks then to your makeup looks now, and make sure to call out the tips and products that helped you refine your makeup skills over the years. 

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4. Major Lashes

Make your eyes pop this holiday season with long, fluffy lashes. 

Content ideas:

• Applying false lashes 101: Do you have a secret hack for quickly applying false eyelashes without the mess or hassle? Share it!
• The best mascaras for extra length: Share a roundup of your favorite mascaras for long, lush lashes, and tell your audience why each selection made the list. Does one have an amazing price point? Is there a lengthening mascara that never clumps? Give them all the details!

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5. Bold Blush

If you’re longing for the apres-ski life this season, this ruddy-cheeked trend will make you feel like you’re sitting in front of a fireplace and enjoying a hot drink after just hitting the slopes. 

Content ideas:

• Finding the right blush for your skin tone: Color theory is all the rage on social media, so if this is your area of expertise, show your followers how to use color theory to find the perfect shade of blush for their skin tones. 
• Apres-ski makeup: Want to sport that natural, just-stepped-off-the-slopes flush? Create an apres-ski makeup tutorial using bold blush to inspire your followers’ snowy makeup looks.  

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6. Goth-Core

For Halloween lovers who can’t get enough of spooky season, keep the Halloween festivities going by incorporating goth elements into your holiday looks. 

Content ideas:

• How to make holiday edgy: The holiday season is often associated with bright colors and glamour, but for audiences with an alternative sense of style, give them ideas for how to add some edge to their holiday outfits and makeup with Goth-Core elements. 
• Black lipstick tutorial: Ultra dark lip shades are in this holiday season, but applying black lipstick outside of Halloween costumes can be a challenge. Give your followers a step-by-step demonstration of how you’d apply and wear black lipstick this holiday season in a way that’s sophisticated and glamorous for the seasonal festivities. Provide some helpful lipstick recommendations and application hacks that’ll elevate the look from costume-adjacent to party-appropriate. 

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7. Metallic Washes

What’s the holiday season without a little bit of sparkle? This year, it’s all about a subtle shine using just a hint of metallics. 

Content ideas:

• 1-minute metallic eyes: Creating a shimmery eye-makeup look—like the dark aura eyes we mentioned earlier—can be a real challenge for makeup beginners. So give your audience a quick and easy beginners hack for creating a gorgeous shimmery eye in a matter of minutes, like by smearing a cream shadow on your lids using your fingertips. 
• Metallic products roundup for every skin type: Metallic tones can be hard to match for different skin tones, and shimmery makeup products don’t always work for every skin texture. Help your audience find the right products through a round-up of the best metallic makeup products, from eyeshadows to highlighters to lip glosses and more. Break down who each product is for and why—for example, a subtle shimmery liquid highlighter that’s great for dry skin, or a cream shadow that’s ideal for mature skin types because it doesn’t crease. 

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8. Vampy Lips

Vampy lips are an instant way to add drama, sophistication, and elegance to any holiday look. This look incorporates rich, dark lipsticks with a velvet matte finish and a darker liner to add contrast. 

Content ideas:

• Vampy liner + lipstick combinations: Achieving this look means finding a liner and lipstick that work together and contrast, but don’t clash. Provide your followers with some suggestions for which pairs work well together, and give them specific colors and product recommendations. You can also include a tutorial with any hacks you may have for perfectly lined lips. 
• Lip prep 101: To help your followers ensure their lip products apply smoothly and last longer, give them a quick tutorial with the lip scrubs and balms you use to prep your lips for products. 

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