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            [post_date] => 2024-05-08 23:40:28
            [post_date_gmt] => 2024-05-08 23:40:28
            [post_content] => <!-- wp:paragraph -->
<p>Great content and compelling messaging are key to a strong affiliate strategy. But those are just the first steps. To get your audience to buy the products you’re linking to, you have to make it easy for them. </p>
<!-- /wp:paragraph -->

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<p>Which is why this little-known feature called App-to-App Linking can help convert your followers into shoppers.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">What is App-To-App Linking?</h2>
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<p>App-to-App Linking, also known as “universal linking,” refers to sharing a link in one app (like a social media app) that takes users who click the link to another app (like a retailers’ app). </p>
<!-- /wp:paragraph -->

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<p>When it comes to your affiliate links, this means that you can link to products in your social media posts, and that link will take your followers to a product in a retailer’s app. For example, you can put an affiliate link in your TapTo.Shop profile that, when clicked, brings your followers to your favorite Amazon sweatshirt in their installed Amazon app. </p>
<!-- /wp:paragraph -->

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<p>And now, Collective Voice supports App-to-App Linking for many retailers!</p>
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<figure class="wp-block-video"><video controls src="https://www.collectivevoice.com/blog/wp-content/uploads/sites/2/2024/05/RPReplay_Final1715102308.mp4"></video></figure>
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<h3 class="wp-block-heading" style="text-transform:capitalize">Deep Linking vs. App-to-App Linking</h3>
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<p>If you’ve heard of the term “deep linking,” you may be wondering if App-to-App Linking is the same thing. In a sense, App-to-App Linking is a <em>form</em> of deep linking. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Deep linking refers to the ability to drive a clickable link to a specific page, product, or section, in a mobile web browser or within an app, and Collective Voice supports deep linking for all our retailers. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>App-to-App Linking, however, refers to the ability to send a user, via a link, specifically to a page in a retailer’s app.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"style":{"typography":{"textTransform":"capitalize"}}} -->
<h2 class="wp-block-heading" style="text-transform:capitalize">How App-to-App Linking Helps You Earn More</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>You might be wondering, “how does this help me?” Well, App-to-App Linking helps you earn more from your affiliate efforts by ensuring a smoother user journey for your audience. Links are optimized and verified to drive your shoppers to the exact spot you intend, reducing any friction. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Retailer apps are designed for an easy mobile shopping and checkout experience. Once your shoppers are in the retailer’s app, they’re more likely to keep browsing, which increases engagement and sales potential. In fact, conversion rates from mobile apps are <a href="https://buildfire.com/mobile-ecommerce-statistics-data/" target="_blank" rel="noreferrer noopener">three times higher </a>than mobile sites. Similarly, customers spend more money in retailer apps, as average order values are <a href="https://buildfire.com/mobile-ecommerce-statistics-data/" target="_blank" rel="noreferrer noopener">10% higher</a> in mobile apps than on mobile sites. And more money spent = more affiliate earnings for you!</p>
<!-- /wp:paragraph -->

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<p>At Collective Voice, we’ve seen the benefits of App-to-App Linking firsthand; Creators linking to Target products saw a 155% increase in conversions when Target began supporting App-to-App Linking! </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>And all of this leads to more money in your pocket from your affiliate efforts.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">How Collective Voice Supports App-to-App Linking</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Collective Voice supports App-to-App Linking through our Shoppable Content Tools for select retailers. </p>
<!-- /wp:paragraph -->

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<p>Our Shoppable Content Tools—including Looks, Widgets, Collections, and TapTo.Shop—can help you create engaging, polished-looking affiliate content that drives mobile shoppers into retailer apps. If a retailer has enabled App-to-App Linking, your Collective Voice link will be converted into an in-app link, which will take the shopper to a link in a retailer’s app (if the shopper has the app downloaded). </p>
<!-- /wp:paragraph -->

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<p>When you share links from supported retailers using our shoppable content tools, you’ll enjoy these advantages:</p>
<!-- /wp:paragraph -->

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<ul><!-- wp:list-item -->
<li>Drive users directly into retailer’s shopping app, driving a more seamless shopping experience</li>
<!-- /wp:list-item -->

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<li>Sharing product links all in one place, creating a more expansive browsing and shopping experience </li>
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<li>Track clicks, sales, and commissions that are driven in the retailer app so you can learn more from your data</li>
<!-- /wp:list-item --></ul>
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<p>So what are you waiting for? <a href="https://support.collectivevoice.com/hc/en-us/articles/25561447886221-How-do-Collective-Voice-links-work-for-my-mobile-shoppers">Check out the supported retailers here</a>.</p>
<!-- /wp:paragraph -->

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<p><em>Please note: For the most optimized shopping experience, Collective Voice aims to drive Creators’ affiliate links directly into the associated retailer app. However, not all Collective Voice retailers have enabled App-to-App Linking. Additionally, for text-based links or URL short links, only certain retailers support App-to-App Linking functionality.</em></p>
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            [post_title] => This Little Known Feature Can Turn Your Followers Into Buyers
            [post_excerpt] => To get your audience to buy the products you’re linking to, you have to make it easy for them. 
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            [post_author] => 25
            [post_date] => 2024-04-26 00:48:57
            [post_date_gmt] => 2024-04-26 00:48:57
            [post_content] => <!-- wp:paragraph -->
<p>Make this Mother's Day memorable by sharing gifts and stories that honor the remarkable women in our lives. Whether it's a biological mother, a stepmother, a grandmother, or any parental figure, this day is about acknowledging their love, strength, and unwavering support. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>From luxurious pampering products to heartfelt personalized gifts, we’ve curated a list of products for all types of mother figures that your audience will love. And of course, we’re providing content ideas to get the creative juices flowing.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Products For All Mother Figures</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>From the food lovers to the sporty types, we've handpicked a selection of gifts for every kind of mother figure in your audience's life.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">For The Cheffy Mom</h3>
<!-- /wp:heading -->

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<h3 class="wp-block-heading">For The Sporty Mom</h3>
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<h3 class="wp-block-heading">For The Indoorsy Mom</h3>
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<h3 class="wp-block-heading">For The Beauty Obsessed Mom</h3>
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<h3 class="wp-block-heading">For The New Mom</h3>
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<h3 class="wp-block-heading">For The Bookish Mom</h3>
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<h2 class="wp-block-heading" style="text-transform:none">Mother's Day Content Ideas </h2>
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<p>Craft engaging and heartfelt Mother's Day posts with these content ideas. </p>
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<ul><!-- wp:list-item -->
<li><strong>Share your personal motherhood story: </strong>Tell your followers about your own journey through motherhood, highlighting the joys, challenges, and lessons learned. </li>
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<li><strong>Share your favorite new mom products: </strong>Review and recommend products that have made your life easier as a new mom.</li>
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<li><strong>Feature your mom or a mother figure in your content: </strong>Create a special post or video featuring your mom or a mother figure, sharing stories and the most important lessons they’ve taught you. </li>
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<li><strong>Showcase your mom’s favorite products:</strong> Show off the products that your mom swears by—from skincare that she loves to kitchen gadgets she can’t live without. </li>
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<li><strong>Take your followers on a Mother’s Day shopping journey: </strong>Bring your followers along with you as you shop for the perfect Mother's Day gift, walking them through your decisions and suggestions. </li>
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<li><strong>Plan a self-care day: </strong>Whether you're planning a self-care day for a mother figure or yourself, show your followers the products and rituals you’d use for a day of pampering. </li>
<!-- /wp:list-item --></ul>
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<p>And finally, remember that Mother’s Day can bring up different emotions for everyone, so remain sensitive to your audience’s needs by offering ideas that are inclusive and sensitive to all situations.</p>
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            [post_title] => Mother’s Day 2024: Get Creative With These 42 Gifting Ideas
            [post_excerpt] => From luxurious pampering products to heartfelt personalized gifts, we’ve curated a list of products for all types of mother figures that your audience will love. 
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            [post_date] => 2024-04-30 20:01:45
            [post_date_gmt] => 2024-04-30 20:01:45
            [post_content] => <!-- wp:paragraph -->
<p>May is AAPI Heritage Month, when we celebrate and honor the contributions of Asian American, Native Hawaiian and Pacific Islander communities. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>To help uplift the voices and accomplishments of the AAPI community throughout this month and beyond, check out these exceptional AAPI-owned brands that are disrupting industries, championing diversity, and fostering innovation and creativity.</p>
<!-- /wp:paragraph -->

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            [post_title] => 17 AAPI Brands To Know And Support
            [post_excerpt] => Check out these exceptional AAPI-owned brands that are disrupting industries, championing diversity, and fostering innovation and creativity.
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            [post_modified] => 2024-05-03 18:11:26
            [post_modified_gmt] => 2024-05-03 18:11:26
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            [ID] => 40114087
            [post_author] => 25
            [post_date] => 2024-04-17 19:59:29
            [post_date_gmt] => 2024-04-17 19:59:29
            [post_content] => <!-- wp:paragraph -->
<p>From the Laura Mercier Flawless Weightless Perfecting Foundation to the famous Stanley tumbler, it seems there’s a new product each day that’s <em>the </em>must-have item on TikTok. But are shoppers as hyped about these products as videos suggest? In many cases, yes! </p>
<!-- /wp:paragraph -->

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<p>According to our internal data, these are the TikTok-famous products that audiences are loving the most. Capitalize on current trends by reviewing these products yourself or sharing them with your audience!</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Home</h2>
<!-- /wp:heading -->

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<p>TikTok users that love a clean, aesthetically pleasing, and functional home, are turning to these products to help them get it!</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Beauty</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Makeup and skincare continue to be incredibly popular amongst TikTok audiences, and these products are the ones with the most staying power.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Travel</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>TikTokers know all the hacks for traveling in style and comfort, and shoppers are gravitating towards these items the most.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">Wellness</h2>
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<p>While TikTokers are split in the debate between skinny jeans vs. baggy jeans, it’s clear that customers agree on these trendy products!</p>
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            [post_title] => The Viral TikTok Products Audiences Can’t Get Enough Of
            [post_excerpt] => According to our internal data, these are the TikTok-famous products that audiences are loving the most. 
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            [post_date] => 2024-04-26 20:58:42
            [post_date_gmt] => 2024-04-26 20:58:42
            [post_content] => <!-- wp:paragraph {"align":"center"} -->
<p class="has-text-align-center">By <a href="https://www.linkedin.com/in/rosario-calva-23a64445/?originalSubdomain=ca">Rosario Calva</a></p>
<!-- /wp:paragraph -->

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<p><a href="https://www.collectivevoice.com/blog/why-you-should-add-paid-boosting-to-your-creator-campaigns/" target="_blank" rel="noreferrer noopener">Paid boosting is an essential strategy for maximizing the results of your Creator campaigns</a>. Finding the right strategy with a low cost per acquisition can require some trial and error, but luckily, Collective Voice has done the legwork.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"style":{"typography":{"textTransform":"capitalize"}}} -->
<h2 class="wp-block-heading" style="text-transform:capitalize">1. Diversify Your Creative</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Diversifying your creative by having different placements, types of content, and messaging is key for optimal performance. Diversification allows you to tap into different platforms, audiences, formats, and interests. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Your target audience might have different platform preferences, or different reasons for wanting to buy your product. They may be swayed by different types of content or messaging. Instead of constraining your placements in a single piece of content—like one static Instagram image—having a variety of placements of different types, sizes, and styles of creatives will help the system deliver the right asset to the right person. </p>
<!-- /wp:paragraph -->

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<p>Here are a few best practices for diversification:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Have a mix of product and lifestyle content</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Produce creative in multiple dimensions to optimize different placements</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Have video clips in multiple lengths for different platforms and formats</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Work with a diverse cast of Creators that appeal to different demographics, interests, and shopping habits</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Include a Benefit and Call-To-Action</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Clearly outlining the benefits of the promoted product or service provides consumers with compelling reasons to engage with the content and consider making a purchase. Include a call-to-action that’s clear, front-loaded in the content, represented visually, and reinforced on the video script.</p>
<!-- /wp:paragraph -->

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<p>Additionally, incorporating a clear call to action prompts immediate action from the audience, increasing your conversion rates and enhancing your boosting results.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Give Creators Paid Content Parameters</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Creators are great at producing organic content; yet, the type of content that performs well for paid boosting is often different from the type of content that performs well organically. Many Creators may not know what performs well for paid boosting, and some may not even know that’s a campaign requirement.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>To ensure that your paid media teams have plenty of optimal content to work with, ensure your Creator management team is connecting with the paid media team early in the campaign process. A great paid media team can discuss the goals of campaigns and their needs for paid assets. And then, these requirements and needs should be communicated to Creators early, so they can provide a range of content that’s ideal for both the organic and paid parts of the campaign. </p>
<!-- /wp:paragraph -->

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<p>A few examples of what to communicate to Creators include:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Formats and dimensions for their paid content</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Messaging to include (like those aforementioned benefits and calls-to-action)</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Type of imagery or video that performs best for paid media</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Leverage New Technologies & AI</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Paid Media is constantly changing and evolving, and savvy Marketers are taking advantage of these technological changes, especially the AI solutions and campaign offerings from paid media channels.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>To make the most of these new systems, work with a team that’s up-to-date on the latest technology and knows how to work with these systems. It’s important to plan ahead, yet be flexible enough to pivot based on the data you receive throughout the campaign to achieve better results.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:none">5. Use This Campaign Boosting  Checklist</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Use this handy checklist to ensure you’re getting the content you need depending on the objective of your campaign. </p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Set clear objectives with your paid media team</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Communicate early with Creators, and give them your expectations for messaging, CTAs, and creative requirements  </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Ensure your pieces of content come in multiple sizes and dimensions to cover all potential placements and social channels </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Use a mix of static images and video creative</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Have content rights clearly laid out with Creators and know how long you can use each piece of content </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Cast a range of Creators who create different types of content and have diverse audiences</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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            [post_title] => 5 Best Practices for Optimizing Paid Boosting Campaigns
            [post_excerpt] => These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.
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