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            [ID] => 40114171
            [post_author] => 25
            [post_date] => 2024-04-26 00:48:57
            [post_date_gmt] => 2024-04-26 00:48:57
            [post_content] => <!-- wp:paragraph -->
<p>Make this Mother's Day memorable by sharing gifts and stories that honor the remarkable women in our lives. Whether it's a biological mother, a stepmother, a grandmother, or any parental figure, this day is about acknowledging their love, strength, and unwavering support. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>From luxurious pampering products to heartfelt personalized gifts, we’ve curated a list of products for all types of mother figures that your audience will love. And of course, we’re providing content ideas to get the creative juices flowing.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Products For All Mother Figures</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>From the food lovers to the sporty types, we've handpicked a selection of gifts for every kind of mother figure in your audience's life.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"level":3} -->
<h3 class="wp-block-heading">For The Cheffy Mom</h3>
<!-- /wp:heading -->

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<h3 class="wp-block-heading">For The Chic Mom</h3>
<!-- /wp:heading -->

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<h3 class="wp-block-heading">For The Beauty Obsessed Mom</h3>
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<h3 class="wp-block-heading">For The New Mom</h3>
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<h3 class="wp-block-heading">For The Bookish Mom</h3>
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<h2 class="wp-block-heading" style="text-transform:none">Mother's Day Content Ideas </h2>
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<p>Craft engaging and heartfelt Mother's Day posts with these content ideas. </p>
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<ul><!-- wp:list-item -->
<li><strong>Share your personal motherhood story: </strong>Tell your followers about your own journey through motherhood, highlighting the joys, challenges, and lessons learned. </li>
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<li><strong>Share your favorite new mom products: </strong>Review and recommend products that have made your life easier as a new mom.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Feature your mom or a mother figure in your content: </strong>Create a special post or video featuring your mom or a mother figure, sharing stories and the most important lessons they’ve taught you. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Showcase your mom’s favorite products:</strong> Show off the products that your mom swears by—from skincare that she loves to kitchen gadgets she can’t live without. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Take your followers on a Mother’s Day shopping journey: </strong>Bring your followers along with you as you shop for the perfect Mother's Day gift, walking them through your decisions and suggestions. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Plan a self-care day: </strong>Whether you're planning a self-care day for a mother figure or yourself, show your followers the products and rituals you’d use for a day of pampering. </li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>And finally, remember that Mother’s Day can bring up different emotions for everyone, so remain sensitive to your audience’s needs by offering ideas that are inclusive and sensitive to all situations.</p>
<!-- /wp:paragraph -->

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            [post_title] => Mother’s Day 2024: Get Creative With These 42 Gifting Ideas
            [post_excerpt] => From luxurious pampering products to heartfelt personalized gifts, we’ve curated a list of products for all types of mother figures that your audience will love. 
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            [post_modified] => 2024-04-29 18:00:00
            [post_modified_gmt] => 2024-04-29 18:00:00
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            [post_date] => 2024-04-17 19:59:29
            [post_date_gmt] => 2024-04-17 19:59:29
            [post_content] => <!-- wp:paragraph -->
<p>From the Laura Mercier Flawless Weightless Perfecting Foundation to the famous Stanley tumbler, it seems there’s a new product each day that’s <em>the </em>must-have item on TikTok. But are shoppers as hyped about these products as videos suggest? In many cases, yes! </p>
<!-- /wp:paragraph -->

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<p>According to our internal data, these are the TikTok-famous products that audiences are loving the most. Capitalize on current trends by reviewing these products yourself or sharing them with your audience!</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Home</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>TikTok users that love a clean, aesthetically pleasing, and functional home, are turning to these products to help them get it!</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Beauty</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Makeup and skincare continue to be incredibly popular amongst TikTok audiences, and these products are the ones with the most staying power.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Travel</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>TikTokers know all the hacks for traveling in style and comfort, and shoppers are gravitating towards these items the most.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">Wellness</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>While TikTokers are split in the debate between skinny jeans vs. baggy jeans, it’s clear that customers agree on these trendy products!</p>
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            [post_title] => The Viral TikTok Products Audiences Can’t Get Enough Of
            [post_excerpt] => According to our internal data, these are the TikTok-famous products that audiences are loving the most. 
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<p>May is AAPI Heritage Month, when we celebrate and honor the contributions of Asian American, Native Hawaiian and Pacific Islander communities. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>To help uplift the voices and accomplishments of the AAPI community throughout this month and beyond, check out these exceptional AAPI-owned brands that are disrupting industries, championing diversity, and fostering innovation and creativity.</p>
<!-- /wp:paragraph -->

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            [post_title] => 17 AAPI Brands To Know And Support
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            [post_date] => 2024-04-12 18:25:04
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            [post_content] => <!-- wp:paragraph -->
<p>If you’re consistently posting quality content, yet not seeing the reach and engagement you’d like, it might be time to consider a content audit.</p>
<!-- /wp:paragraph -->

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<p>What does this mean? Essentially, it’s an evaluation of your existing content across channels to assess its performance and relevance. It’s also a moment to pause, <a href="https://www.collectivevoice.com/blog/how-to-tap-into-creativity-when-youre-stuck-in-a-rut/" target="_blank" rel="noreferrer noopener">rediscover your inspiration</a>, do a deep dive into your audience, and reconnect with your purpose as a Creator.</p>
<!-- /wp:paragraph -->

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<p>To get you started, we’ve put together a few steps for performing a content audit. We’d recommend starting a document or having a notepad handy to track your findings. </p>
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<p>And remember—the key is to try to look at your content objectively, as if you’re a regular social media user. Ask yourself whether you would follow and engage if you came across these posts in your feed.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Analyze Your Data</h2>
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<p>Before you dig into the qualitative aspects of your content, it’s a good idea to have a quantitative baseline. For example—how often are you posting? What’s your typical engagement rate? Knowing the answers to these questions is a starting point for understanding what content is performing, and where you might be able to improve. </p>
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<p>Take some time to analyze your content posting cadence and performance, and note certain statistics like:</p>
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<ul><!-- wp:list-item -->
<li><strong>Content posting schedule: </strong>Take note of how often you’re posting on each platform over a given time period, and track the performance of each time period. Does your reach and engagement increase or decrease when you post more? </li>
<!-- /wp:list-item -->

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<li><strong>Reach and engagement metrics: </strong>Take a look at your average reach and engagement per post, as well as your totals over a specific time period on each platform. Note if this performance has changed over time. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Individual content performance:</strong> Identify which posts or types of posts are performing best and receiving the highest reach, engagement, traffic, clicks, etc. Try to find patterns or categories where you can—how does your video content perform? What about your static images? </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Conversion metrics: </strong>Are you trying to drive affiliate sales from your content? If so, take a look at which pieces of content are driving the most sales, and to which types of products. For example, are Instagram Stories driving sales? Or do you see high conversion rates on Facebook?</li>
<!-- /wp:list-item --></ul>
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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Consider Your Value Proposition</h2>
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<p>The most successful Creators provide a specific or unique value for their audiences. Maybe their followers love watching their funny, relatable sketches. Or maybe they follow them for do-able home design tips for beginners. </p>
<!-- /wp:paragraph -->

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<p>A content audit is the perfect time to take a step back, and critically ask yourself: what is my value proposition?</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Write down the following questions, and try to answer them:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Does your content educate, inspire, and/or entertain?</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>What is your clearly defined niche or niche audience? </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>What problem(s) do you solve for your audience?</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>What specific reason does your audience have to follow you, engage, or come back for more?</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

<!-- wp:paragraph -->
<p>If you’re struggling to figure out your value proposition, your content may be too broad, and <a href="https://www.collectivevoice.com/blog/how-to-niche-down-as-a-creator/" target="_blank" rel="noreferrer noopener">you may want to consider narrowing your focus to a more specific niche</a>.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">3. Evaluate Your Messaging</h2>
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<p>Take a good look at your content’s messaging. This can mean anything from your post captions to your video scripts. </p>
<!-- /wp:paragraph -->

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<p>The way you speak to your audience can greatly impact your content’s success; social media users appreciate when Creators are candid, authentic, funny, and clever. </p>
<!-- /wp:paragraph -->

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<p>Try to answer these questions:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Is the copy intriguing and engaging?</li>
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<!-- wp:list-item -->
<li>Do you have a clear and consistent voice?</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Does the content include a “hook” that gets your audience’s attention?</li>
<!-- /wp:list-item -->

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<li>Do your captions include CTA’s that encourage your audience to take an action?</li>
<!-- /wp:list-item --></ul>
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<p>Your voice should represent you <em>and</em> strive to connect with your audience on a deeper level. Relating to your audience is what helps build trust and a long-term connection.</p>
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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Assess Your Aesthetic</h2>
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<p>Reviewing the aesthetic aspects of your content is imperative for creating a visually appealing and cohesive brand presence. </p>
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<p>You’ll want to take a look at all your visual elements, including images, videos, graphics, and the look of your feed as a whole. A few basics to look for include:</p>
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<ul><!-- wp:list-item -->
<li>Consider whether you’ve maintained consistency in your color palette, fonts, and aesthetic choices. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Ensure whether you’re always using high-resolution imagery and video.</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Identify high-performing visual content by reviewing engagement metrics associated with specific images, graphics, or aesthetic choices.</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<p>You should also evaluate the relevance, uniqueness, and overall impact of your visuals. Ask yourself these questions, and use the answers to adjust where necessary: </p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Are your visuals eye-catching, high-quality, and compelling?</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>What elements do or do not make you want to watch, engage, comment, save, or share this content?</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>What multimedia elements are you using, and how do these impact engagement?</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<p>By understanding which visual elements resonate the most with your audience, you can tailor your future content strategy to align with these preferences. Additionally, adapting the aesthetics to match the tone and values of your brand enhances brand recognition and fosters a stronger connection with your audience.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:none">5. Study Your Audience</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Understanding your audience is essential for creating tailored content that gets high engagement. If your content doesn't seem to be resonating with your audience, you may want to take a step back and ask yourself if you're truly targeting the right audience with your type of content.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Use these steps and tools to learn more about your audience:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li><strong>Demographic analysis: </strong>What is the age, gender, location, and language preference of your audience? Use your social media analytics, Google Analytics, and audience insights on various platforms to nail the basics. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Audience behavior:</strong> Use your previous data deep dive to help you learn things like what content they engage with the most and when they are most active online. </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li><strong>Preferences and challenges: </strong>What products do they like to shop for, and what are their biggest pain points? What are they generally interested in, and what do they want to see more of? If you’re not sure, you can use tools like Instagram Stories to conduct surveys, polls, and encourage comments to learn more about your audience!</li>
<!-- /wp:list-item -->

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<li><strong>Community engagement: </strong>What encourages your audience to engage? How do they feel about your content, and what topics generate the most feedback and discussion? Take a look at your comments, direct messages, and participate in community discussions to find out.</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<p>Adjusting content based on these learnings not only enhances engagement but also forges a lasting connection, as audiences are more likely to engage with content that caters to their specific needs and preferences.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The insights gained from a content audit can empower you to refine your content strategy, and align it more seamlessly with your niche, audience, and interests. And tapping into the things that perform may even inspire you to try new ideas, or hone in on that one specialty that will enhance your brand and exponentially grow your reach.</p>
<!-- /wp:paragraph -->

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            [post_title] => 5 Steps To Audit Your Content for Better Reach and Engagement
            [post_excerpt] => If you’re consistently posting quality content, yet not seeing the reach and engagement you’d like, it might be time to consider a content audit.
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            [post_modified] => 2024-04-12 21:06:45
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            [ID] => 40114214
            [post_author] => 25
            [post_date] => 2024-04-26 20:58:42
            [post_date_gmt] => 2024-04-26 20:58:42
            [post_content] => <!-- wp:paragraph {"align":"center"} -->
<p class="has-text-align-center">By <a href="https://www.linkedin.com/in/rosario-calva-23a64445/?originalSubdomain=ca">Rosario Calva</a></p>
<!-- /wp:paragraph -->

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<p><a href="https://www.collectivevoice.com/blog/why-you-should-add-paid-boosting-to-your-creator-campaigns/" target="_blank" rel="noreferrer noopener">Paid boosting is an essential strategy for maximizing the results of your Creator campaigns</a>. Finding the right strategy with a low cost per acquisition can require some trial and error, but luckily, Collective Voice has done the legwork.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">1. Diversify Your Creative</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Diversifying your creative by having different placements, types of content, and messaging is key for optimal performance. Diversification allows you to tap into different platforms, audiences, formats, and interests. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Your target audience might have different platform preferences, or different reasons for wanting to buy your product. They may be swayed by different types of content or messaging. Instead of constraining your placements in a single piece of content—like one static Instagram image—having a variety of placements of different types, sizes, and styles of creatives will help the system deliver the right asset to the right person. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>Here are a few best practices for diversification:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Have a mix of product and lifestyle content</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Produce creative in multiple dimensions to optimize different placements</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Have video clips in multiple lengths for different platforms and formats</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Work with a diverse cast of Creators that appeal to different demographics, interests, and shopping habits</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">2. Include a Benefit and Call-To-Action</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Clearly outlining the benefits of the promoted product or service provides consumers with compelling reasons to engage with the content and consider making a purchase. Include a call-to-action that’s clear, front-loaded in the content, represented visually, and reinforced on the video script.</p>
<!-- /wp:paragraph -->

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<p>Additionally, incorporating a clear call to action prompts immediate action from the audience, increasing your conversion rates and enhancing your boosting results.</p>
<!-- /wp:paragraph -->

<!-- wp:heading {"style":{"typography":{"textTransform":"capitalize"}}} -->
<h2 class="wp-block-heading" style="text-transform:capitalize">3. Give Creators Paid Content Parameters</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Creators are great at producing organic content; yet, the type of content that performs well for paid boosting is often different from the type of content that performs well organically. Many Creators may not know what performs well for paid boosting, and some may not even know that’s a campaign requirement.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>To ensure that your paid media teams have plenty of optimal content to work with, ensure your Creator management team is connecting with the paid media team early in the campaign process. A great paid media team can discuss the goals of campaigns and their needs for paid assets. And then, these requirements and needs should be communicated to Creators early, so they can provide a range of content that’s ideal for both the organic and paid parts of the campaign. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>A few examples of what to communicate to Creators include:</p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Formats and dimensions for their paid content</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Messaging to include (like those aforementioned benefits and calls-to-action)</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Type of imagery or video that performs best for paid media</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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<h2 class="wp-block-heading" style="text-transform:capitalize">4. Leverage New Technologies & AI</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Paid Media is constantly changing and evolving, and savvy Marketers are taking advantage of these technological changes, especially the AI solutions and campaign offerings from paid media channels.</p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>To make the most of these new systems, work with a team that’s up-to-date on the latest technology and knows how to work with these systems. It’s important to plan ahead, yet be flexible enough to pivot based on the data you receive throughout the campaign to achieve better results.</p>
<!-- /wp:paragraph -->

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<h2 class="wp-block-heading" style="text-transform:none">5. Use This Campaign Boosting  Checklist</h2>
<!-- /wp:heading -->

<!-- wp:paragraph -->
<p>Use this handy checklist to ensure you’re getting the content you need depending on the objective of your campaign. </p>
<!-- /wp:paragraph -->

<!-- wp:list -->
<ul><!-- wp:list-item -->
<li>Set clear objectives with your paid media team</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Communicate early with Creators, and give them your expectations for messaging, CTAs, and creative requirements  </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Ensure your pieces of content come in multiple sizes and dimensions to cover all potential placements and social channels </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Use a mix of static images and video creative</li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Have content rights clearly laid out with Creators and know how long you can use each piece of content </li>
<!-- /wp:list-item -->

<!-- wp:list-item -->
<li>Cast a range of Creators who create different types of content and have diverse audiences</li>
<!-- /wp:list-item --></ul>
<!-- /wp:list -->

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            [post_title] => 5 Best Practices for Optimizing Paid Boosting Campaigns
            [post_excerpt] => These are five tried-and-true strategies we’ve developed to amplify clients’ paid boosting efforts, enhance their ROI, and level up their Creator campaigns.
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